Brand Story

afterNOON branding

The fragrant, soft texture of the milky Snow(bingsu) is a dessert menu that many people enjoy. Inspired by the dessert after the meal we use “after” and korean pronounced “NOON” means snow so that “afterNOON” was created by combining ‘after” and ‘NOON’
Afternoon was meant to enjoy the snow desert after a meal.

creating Afternoon BI

The part marked as ‘ NOON ‘ in the afternoon is look down the shape of a spoon covered of the milk snow desert and the bowl
In addition, the afternoon was written in English to enter the overseas market, and the “NOON” was capitalized to emphasize the ‘ NOON ‘, avoiding interference with afternoon.

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Afternoon Brand Color guidelines

C:0, M:60, Y:100, K:0

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C:70, M:15, Y:0, K:0

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C:0, M:00, Y:0, K:30

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